The Bellagio Conservatory

The Bellagio Conservatory
I proposed a project aimed at enhancing the visitor experience at the Bellagio Conservatory through innovative digital solutions. The proposal introduced a digital engagement system designed to achieve three primary goals: distribute visitor traffic, gather valuable visitor data, and reward guests with unique digital incentives.





1. Distributing Traffic and Reducing Crowds
One of the challenges was managing the flow of visitors, especially around popular art installations where "selfie" log jams can occur. The proposal suggested introducing interactive checkpoints throughout the conservatory to encourage visitors to explore different areas, thereby distributing foot traffic more evenly. These engagements were intended to enhance the visitor journey and minimize congestion, ensuring a more enjoyable experience for everyone.
2. Capturing Valuable Visitor Data
Understanding visitors is key to continuously improving their experience. The proposed digital engagement system would capture insightful data such as:
- Art Awareness: Whether visitors recognize and appreciate the art pieces on display.
- Dining Preferences: Which of the partner restaurants they have visited during their stay.
This data would allow for tailoring future exhibits and collaborations to better meet the interests and preferences of guests.
3. Rewarding Visitors with NFTs
As a token of appreciation for engaging with various checkpoints, the proposal included providing visitors with digital rewards in the form of NFTs. While NFTs were a growing trend, they were seen as a promising solution for digital rewards, akin to how QR codes revolutionized engagement a decade prior. These NFTs would serve as unique mementos of the visit and could be collected or displayed digitally.
Outcome and Next Steps
After months of discussion and a detailed spec presentation, the proposal did not move forward. While the ideas held promise for transforming the visitor experience at Bellagio Conservatory, the initiative ultimately failed to materialize. Nonetheless, the exploration of blending digital innovation with the conservatory's beautiful natural and artistic displays provided valuable insights for future endeavors.