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Cover of The Four by Scott Galloway

The Four

Scott Galloway

Published 2017

Galloway's read is that Amazon, Apple, Facebook, and Google each hijack a different body part — gut, genitals, heart, brain — and that this is why regulating them never quite lands. Written in full confidence that the antitrust reckoning was imminent. Years on, three of the four are bigger and the fourth changed its name.